Mistress retention skills! As noted elsewhere in my blog, I do not have much respect for cheaters. I am pretty sure I would not want the complications.
I never thought about this but it makes some sense.
Unofficially, Feb. 13 is also known as "Mistress Day," the day that
straying boyfriends and husbands set aside for the "other woman" - since
they're spending the actual Valentine's Day with their girlfriends and
wives.
"It might not be a nationally celebrated day, but it's at
least a day to practice your 'mistress retention' skills," says Noel
Biderman, president of AshleyMadison.com, which sets up extramarital trysts for "when monogamy becomes monotony" and boasts 2 million registered members.
Most
cheaters devote the day before Valentine's to keeping their mistresses
happy, since waiting until the day after makes them seem like an
afterthought.
"You have to be with them the day before, give them their gift, make them feel special and put that to bed," says Ruth Houston, author of "Is He Cheating on You?" "Then Valentine's Day comes, and now you're free to do whatever with your mate."
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